Pronunciation of sIFR
In the world of accessible text replacement for web apps, one technique reigns supreme: sIFR. Using a combination of Flash and Javascript, sIFR combs your markup and looks for elements you specify, replacing them with small Flash movies, to allow you to use non-standard fonts in your app. For examples, look no further than this blog. Post titles and the header on the home page use the technique to enable the use of Rockwell (a font that ships with MS Office 2003).But I digress, you didn’t come here to learn about sIFR – there are better places to do such things. You came to take part in the heated debate about the correct pronunciation of the acronym. Some of my coworkers and I have nearly come to fisticuffs over the proper pronunciation, so why not join in on the fun?
Here’s the deal: I believe it is pronounced with a short “i”, a la “sift”. Some of my coworkers believe it is pronounced with a long “i”, a la “site”. Phonetically, they’re saying “cipher”. Obviously, I am correct. My reasoning: the “I” in sIFR stands for Inman (soft “i”), as in scalable Inman Flash Replacement, because Shaun Inman initially developed the technology. Also, I believe the pronunciation of the first letter of each word in an acronym should be maintained, if it results in an easily spoken acronym. For example – NASA arguably rolls off the tongue a little more easily than nay-say. You can see my point. Their sole reason: “cipher” sounds cooler. Shenanigans, I say.
So now it’s time to hopefully get a collective opinion on the matter. What say you, fellow geeks?
January 23rd, 2009 at 10:48 am
short i, just like sift, you win
January 23rd, 2009 at 10:51 am
you are right, it is pronounced “siffer”:
http://www.mikeindustries.com/blog/archive/2004/10/sifr-2.0-release-candidate
January 23rd, 2009 at 10:52 am
I prefer the “cypher” pronunciation, as it a) sounds cooler and b) allows geeks to ridicule the uninitiated who spell it phonetically in email. Also, your pronunciation sounds too close to “Swiffer”. Lame.
January 23rd, 2009 at 11:00 am
What about your debit card PIN … it should be pronounce “pine” by your definition (Personal Identification Number). But alas, it is not pronounced that way, and thus I will concede that we are both correct.
January 23rd, 2009 at 11:07 am
To quote Mike Davidson, who expanded upon sIFR:
“…it is indeed pronounced “siffer”.”
About as authoritative as it gets. Thanks for the link Tholking.
January 23rd, 2009 at 11:08 am
I would argue that “siffer” is pronounced like “cypher” anyway.
OK, after a bit more digging, apparently words that have “iff” in them: sniff, difference, bailiff, etc. all are pronounced the way you are claiming. However, since the acronym in question has been ingrained into my verbal db, I am not about to change it.
January 23rd, 2009 at 11:14 am
I believe Shaun Inman was the originator of the sIFR acronym… Mike Davidson is entitled to his (wrong) opinion, but that does not make his preferred pronunciation the correct one.
January 23rd, 2009 at 11:54 am
Chris: Actually, it’s a long story but Shaun was not the originator of sIFR… he was the originator of IFR (pronounced EYE EFF ARE). I was the originator of sIFR, and it is indeed pronounced “siffer”. In fact, I may modify the license today to specifically exclude anyone who pronounces it otherwise. Carry on…
January 23rd, 2009 at 1:08 pm
I’ve always said cypher. But what about “sa-feer”, like FLIR (”fleer”)?
January 23rd, 2009 at 1:16 pm
Those who disagree have just been owned by Mike Davidson himself.
January 23rd, 2009 at 6:47 pm
Fortunately, I don’t acknowledge any authority figures, and plan to continue pronouncing it “cypher”. Coolness (well, relative coolness in this case) and confusing the uninitiated always should take precedence over “facts”.
January 24th, 2009 at 2:50 pm
You’ll find that if you talk to me about “cypher”, I’ll stare at you with a vague gaze. sWIFR would have been a good name as well, going with the whole Ajax / Comet craze. But alas, it didn’t happen.
Another interesting note is that I always thought of sIFR as ’siffer’, without clearing this up with Mike. So yes, ’siffer’ it is!
February 19th, 2009 at 7:23 pm
Sniffer? Sifter? Shifter? Snifter? Swifter?
No.
Cypher.
It’s the obvious choice.
March 17th, 2009 at 4:14 am
I typically say each letter in the acronym individually as to defy any confusion. But I guess I’m part of a minority.
March 17th, 2009 at 10:05 am
I, and my whole office, say “siffer”.
March 17th, 2009 at 3:21 pm
Oh no: It’s “giff” vs. “jiff” all over again!
March 17th, 2009 at 4:14 pm
It’s not an evil Matrix character, now is it?
’siffer’ is the way to go.
March 17th, 2009 at 6:50 pm
Siffer hands down. How is there any question?
March 18th, 2009 at 8:40 am
hahaha, what a great debate – i still argue with co-workers over the pronunciation of GIF.. . personally, i have said it ’siffer’ since the first day i read about it a few years back and have been using (and saying it like that) ever since. since Shaun Inman himself linked to this article, i would love to know what he says (unless he just refers to it as ‘my flash replacement’). cypher just sounds like i’m 14 and trying to sound cool.
April 6th, 2009 at 8:58 am
So, all cypher-people out there, how do you pronounce flickr?
May 4th, 2009 at 2:11 pm
I’ve been hearing ’seefer’, anyone up for that?
July 10th, 2009 at 5:14 pm
Even if Mike D opted to pronounce it as ’siffer’, I would say ES EYE EFF ARE, after all he added ’s’ before IFR. ‘cypher’ sounds cool but let’s keep things in perspective, sIFR has nothing to do with cryptography.
PS: I say ‘FLICK ARE’
July 11th, 2009 at 10:11 am
Flickr, obviously, is pronounced “flicker”. No question.
October 14th, 2009 at 3:19 pm
Short i fo shizzle…
I’ve always called shock wave files, “swiff” files. Since it utilizes flash, it makes sense to use the short i in this instance as well.