I’ve been keeping up with Carsonified lately, the small team behind Future of Web Apps, Future of Web Design, Vitamin, and much more. They’re another one of those great small companies that gets things done the right way, without any bullshit.

Ryan Carson wrote a post recently about PR people, and he quoted Robert Stephens (founder of Geek Squad):

“Marketing is the price you pay for being unremarkable.”

I love sayings like that. Simple, true, and inspirational. I had never really thought about it, but it’s true. You only need to market yourself if you don’t otherwise stand out in the crowd. He references another small team, 37signals, who are also uniquely remarkable. They create simple, useful apps for small businesses. They’re not for everybody, but for the people that use them they’re a godsend (most of them anyway).

I think we need more companies like Carsonified and 37signals. We need to move away from larger market-dominating companies that try to please everybody with overly complex software, and move towards smaller companies that meet the needs of smaller groups. If there are enough of these small companies going after certain market segments, people will end up being happier in the long run. At least I think so.

I know it’s just a pipe-dream, but I think we’d truly be better off with fewer big companies, and more smaller companies.

That is all.